Hugely important and much misunderstood. Clients come to us because of our proven record. We create, enhance, watch trends and record all stats which we pass on to the client. If it isn’t working then it isn’t being done right. We do it right and we have full communication with our clients. Calls are answered immediately, decisions made, action implemented. We don’t ask for, or lock you in to, contracts. You pay us as we do it and as agreed at the outset and stop paying us if you want to move on. Nobody has yet!